IMAGINARIUM
Healthcare innovation and art,
in constant dialogue
Where we work
From patient insight to creative practice,
the studio operates across three interconnected worlds.
Patient engagement, clinical strategy, and evidence-based frameworks that move the needle for communities and care systems.
Photography, music, and visual storytelling as tools for healing, reflection, and human connection.
GTM systems, fractional leadership, and execution infrastructure for founders scaling from zero to impact.
Imaginarium Studio moves between
healthcare innovation and artistic practice.
The studio works where structure meets sensitivity, bringing strategic clarity to complex health challenges while honoring the emotional, human, and cultural layers that shape care.
Sometimes projects begin in healthcare and open into artistic exploration. Sometimes they begin in art and evolve into healthcare innovation. In both directions, imagination becomes method, and method becomes momentum.
This is not decoration around science. This is a deeper practice of attention: listening to patients, understanding systems, translating insight into action, and building projects that improve how people live, feel, and heal.
A global healthcare innovation studio
supporting founders, teams, and organizations across markets.
Imaginarium Studio moves from one world to the other: healthcare innovation and art. Sometimes they converge in the same project; sometimes they run in parallel and strengthen each other.
The studio approaches healthcare innovation with an artist mindset, combining rigor, curiosity, empathy, and creative experimentation. It helps early-stage ideas move into structured projects, connects innovators with the right partners, and provides strategy and mentorship to turn patient-centered insight into measurable impact.
Innovation through intersection
Healthcare and art, together, unlock new ways of thinking about wellness and care.
From idea to execution
The studio builds the bridge from concept to project with clear milestones.
The right connections
Strategy means nothing without the right people. The studio matches innovators with partners who accelerate progress.
Four areas of focus.
One shared commitment: moving ideas into impact.
Strategy & GTM
Helping healthcare innovators define clear paths from vision to impact, grounded in market reality, patient insight, and AI-enabled approaches to growth.
Patient Engagement & Partnerships
Connecting projects with the right collaborators — from pharma partners and patient advocacy groups to clinical experts, AI teams, and creative studios.
Mentorship
Guiding founders and teams through early-stage decisions, helping them build with intention, avoid common pitfalls, and stay focused.
Art & Health Integration
Championing art as a healthcare tool — because creativity heals, inspires, and opens pathways that clinical thinking alone cannot.
Things we're building
Some projects are just beginning. Others are mid-flight. All of them live at the intersection of healthcare, art, and systems that care.
Patient engagement reimagined through technology and community-driven design.
ExploringArt-based interventions that improve health outcomes and the way people experience care.
ExploringConnecting rare disease communities with research and clinical trial opportunities.
ArchiveBrowse concluded and paused projects from the studio's body of work.
Two paths converging.
Healthcare, art, and everything between.
Marcella Debidda, PhD
Co-FounderA healthcare innovation leader with 20+ years of experience spanning research, clinical development, patient engagement, and policy impact. Marcella has built her career at the intersection of science, patients, and industry, turning lived experience into evidence that drives decisions.
As President of Patient Insights and Clinical Solutions at BioNews, she leads one of the largest rare disease behavioral insight programs in the U.S., with analytics spanning 50+ conditions. Her teams deliver decision-ready evidence for pharma, biotech, advocacy, and policy partners, while helping patients connect with clinical trial opportunities faster.
Before BioNews, Marcella spent 6 years at Harvard Clinical Research Institute, rising to Director of Clinical Trials Innovation and developing patient-centric trial strategies while forging partnerships between sponsors, regulators, and academic leaders. At Science 37, she designed data-driven adaptive recruitment strategies and built the company's Patient Engagement Framework from scratch. As Chief Patient Officer at monARC Bionetworks and Pulmonary Wellness Foundation, she developed engaged communities of rare disease patients and led recruitment and engagement teams.
She began her career in the lab, as a research fellow at Dana-Farber Cancer Institute (cancer drug validation) and Cincinnati Children's Hospital (cell proliferation mechanisms), before transitioning into management consulting and clinical innovation.
She has served as Co-Chair of Stanford Medicine X's Scientific Council for 8+ years, and currently advises ScaleHealth, pharma companies, non-profits, accelerators, and startups on co-creation and patient-centered innovation.
Marcella is also an artist and macro-photographer. Drawing on decades in medicine and microscopy, she creates visual stories of resilience and beauty through flowers, exploring youth, transformation, aging, and loss as reflections of the human condition and visible/invisible health challenges.
"I tell stories of resilience and beauty, not in the traditional way, but the human way."
Isaura Santos
Co-FounderMarketing strategist and growth consultant with 12+ years of experience across healthcare, AI, and patient engagement, specializing in turning complex products and missions into scalable strategies that deliver measurable impact.
At BioNews, Isaura spent 9 years leading multimedia, social media, and community engagement across 60+ rare disease communities, generating over 1M monthly impressions. She partnered with leading pharma companies, including Novartis, Roche, Biogen, Sanofi, Genentech, Bayer, and Bristol Myers Squibb, to design patient engagement campaigns that built trust and scaled reach across global communities.
Today she is founder of Loop Remote, a membership-based execution system for remote and hybrid teams—structured rhythms, cohorts, and accountability without extra tools or meetings. Through Lazy Ops, her fractional growth, marketing, and operations studio, she partners with health, tech, and AI startups on strategy, GTM, and execution. She previously led marketing services and operations for AI products at ai.pt and Darkmatter AI Labs, and co-founded Spotlight, a B2B visibility and growth studio.
She also created Body Map at bodymap.co to help people discover evidence-based mind–body techniques for easing anxiety, managing pain, and sleeping better—approaches sourced from peer-reviewed research and leading institutions, presented as educational support to explore alongside a qualified clinician, not as medical advice or treatment.
Isaura is also a recording artist, producer, and songwriter with a long-standing music career, from major-label and indie releases to national TV competitions, major festivals, Eurovision representation for Portugal, and hundreds of songs released and written across projects and collaborators.
Her creative practice directly informs her mentorship: she helps artists, writers, and founders move meaningful work forward without abandoning their professional paths. This is creative mentorship from someone who lives in both worlds, disciplined execution and real artistic practice.
Music: Spotify · Apple Music · Tidal · YouTube
Let's Talk
Have an idea in healthcare innovation, creative practice, or both? Imaginarium Studio would love to hear from you.