We understand the problem
Decades of experience across healthcare innovation, patient engagement, and regulation. We listen first and grasp what's really at stake, so every connection and decision that follows is intentional.
Healthcare Innovation
Build what matters
Build what matters
in healthcare.
We understand the problem first.
Then we open the doors that move ideas forward.
Healthcare is where the highest impact lives. It's also where the most ideas stall. It is high-stakes, highly regulated, and full of blocks. The difference between a project that moves and one that doesn't is rarely the idea. It's understanding, judgment, and imagination.
Why Imaginarium Studio
The unfair advantage
The unfair advantage
for healthcare builders.
Working with Imaginarium Studio means you stop guessing. You build effectively, spend your time and money where they actually count, and move with people who have already walked the path.
We connect you to the right people
Tap into people and networks across the U.S. worth millions in relationships, reach, and trust. Because we understand the problem, we know who actually matters. Sometimes the best way forward is calling the right person on the phone.
We do it artfully
Imaginarium Studio is a creative space at heart. We bring an artist's mindset to complex problems, looking at them from new points of view until a path no one else saw becomes obvious.
How we help
Fewer blocks.
Fewer blocks.
More momentum.
We listen, connect, guard execution, and do it artfully. Creativity isn't the last step — it's how we approach every stage.
Step 01
Listen & understand
We listen before we connect. Healthcare problems are layered. We bring deep experience in patient context, regulation, and clinical reality to understand what's really worth building.
Who we are
Meet the
Meet the
founders.
Two careers spent at the intersection of healthcare, science, and art.
Plus the networks built across both.
Marcella Debidda, PhD
Co-Founder · Healthcare InnovationA healthcare innovation leader with 20+ years spanning research, clinical development, patient engagement, and policy impact — turning lived experience into evidence that drives decisions.
As President of Patient Insights and Clinical Solutions at BioNews, she leads one of the largest rare disease behavioral insight programs in the U.S., with analytics spanning 50+ conditions, delivering decision-ready evidence for pharma, biotech, advocacy, and policy partners.
Previously she spent 6 years at Harvard Clinical Research Institute as Director of Clinical Trials Innovation, built the Patient Engagement Framework at Science 37, and served as Chief Patient Officer at monARC Bionetworks and the Pulmonary Wellness Foundation. She began in the lab at Dana-Farber and Cincinnati Children's Hospital.
She has co-chaired Stanford Medicine X's Scientific Council for 8+ years and advises ScaleHealth, pharma companies, non-profits, accelerators, and startups on patient-centered innovation.
Marcella is also an artist and macro-photographer, creating visual stories of resilience and beauty that explore transformation, aging, and the visible and invisible challenges of health.
"I tell stories of resilience and beauty, not in the traditional way, but the human way."
Isaura Santos
Co-Founder · Growth, Marketing & CreativeMarketing strategist and growth consultant with 12+ years across healthcare, AI, and patient engagement — turning complex products and missions into scalable strategies with measurable impact.
At BioNews, she spent 9 years leading multimedia, social, and community engagement across 60+ rare disease communities, generating 1M+ monthly impressions and partnering with Novartis, Roche, Biogen, Sanofi, Genentech, and Bristol Myers Squibb.
Today she builds growth studios at the edge of AI and health: founder of 30Labs, an AI-first GTM studio, and Kyoji Health, a GTM content studio for D2C health and wellness brands. Through Lazy Ops she partners with startups on strategy, GTM, and execution, and she created Body Map, an evidence-based mind–body wellness project.
Isaura is also a recording artist, producer, and songwriter — from major-label and indie releases to national TV, major festivals, and Eurovision representation for Portugal. Her creative practice directly informs how she mentors founders and artists.
"Sometimes the best way forward is disciplined execution. Sometimes it's a phone call. Often it's both."
Music: Spotify · Apple Music · Tidal · YouTube
Let's talk
Have an idea worth
Have an idea worth
building? Call us in.
Whether you're at the napkin stage or mid-flight, a short conversation is enough to see whether Imaginarium Studio can move it forward.
Email us